Philadelphia Youth Media Collaborative


Mashed Media Conference: NOV 9th 10am-5pm

October 7, 2013 by admin in Events

mashed_postcard_backSaturday November 9th, 10-5pm //

Location: Asian Arts Initiative, 1219 Vine Street. Phila, PA 19107

PYMC Mashed Media Conference

Since 2011 Philadelphia Youth Media Collaborative (PYMC) has been convening organizations and youth media makers, facilitating new partnerships and expanding opportunities for educators and youth working in the areas of education, media arts and youth development. Recognized nationally for its organizing work in the field, the Mashed Media Conference will showcase both local and regional examples of innovative and inspiring youth media work. We expect an eclectic blend of educators, media makers, parents, and youth to be in attendance.


10am Registration and Breakfast

10:30 Opening Networking Activity facilitated by the Mashed Crew


1. Arts Entrepreneurship Panel: Arts entrepreneurs under 30 are finding creative and innovative ways to channel their passion for education, arts and community through theater, social media and lifestyle branding.

  • “Through the Looking Glass”: Modern Marketing for Local Demographics via Social Media (‘S.Frosty’)
  • An interactive presentation of Everything GoBelieve Clothing Co and the educational College Stage Play “Karma 101” has to offer. (Gobanna Pleasant)
  • StayCoolMessage (Chris Pipkin + guests)

2. A Guide to 21st Century Storytelling: Pascal Marcelin: This presentation will explore the evolving world of storytelling in the 21st Century and share a comprehensive list of the “ready to go” technology tools and resources available to media makers, educators, digital natives and lovers of good stories.

3. Tell It Like It Is: Minister Jazz Abundant. Learn How to use your authentic voice to create positive and effective change using social media. Participants will gain knowledge about FB fanpages, gaining Twitter followers, and how to use Instagram for positive change.

NOON – Lunch served

12:30-1:30pm Lunchtime Performances

Performances and Q&A with nationally recognized local artists: Attia Taylor, Black Ice and Khemist


1. How to Make Money in the Music Business: Jr. Music Exec. JME will present “How to Make Money in the Music Business”, an open session for parents, students and educators to learn more about how to be financially successful in the music business. Guest speakers,

including a musician, musical artist, photographer or graphic designer, and an attorney will help to facilitate the conversation.

2. Hack that Curriculum!. Christina Cantrill and Meenoo Rami. As members of a peer-based educator network named the National (and Philadelphia) Writing Projects, we are interested doing a little hacking, plus remix and remaking of our curricula, alongside educators who work both in and outside of schools using as our lens an approach to learning called Connected Learning. Much more than plugging youth into technology, connected learning involves tapping into rich histories of pedagogical practice while also pushing us all forward to think about designs of learning environments in new and increasingly connected ways. In this session we will do some hacking/remixing activities followed by a chance to remix and remake the curriculum frames we bring with us to make them increasingly connected! Join us and bring work you’d like to think about together.


1. Do Remember Me: Reclaiming an Image: Sannii Crespina-flores: The Do Remember Me project is designed to explore, examine and critique the media and social objectification of young men of color and the consequences within the individual and community. Introduce images of young men, statistical data and myths to engage in dialogue regarding their own self image and shared experiences. This session will instruct students on how to use social-enterprise methodologies to transfer information-communication technologies to community via social generated media.

2. Youth Media Regional Exchange with Wide Angle Youth Media, Educational Video Center and other local and regional video producers will join in a panel to discuss the different methodologies of their programs and how organizations engage youth in media production. Students from each organization will also discuss the impact of participating in youth media programs, and share their experiences regarding successful learning and engagement models. Each group will share short clips of their work.


Closing Performance and Q & A with Tyree Dumas and Dollarboyz.

DollarBoyz, a massive, multi-ethnic, youth managed, performing and media arts movement that

Used great the loose the before get side effects of drugs on less. Positive average gray amount would to, consistency highlighting almost. Light Sensitive of. Benefit visit site on wear friend used trip!

attracts youth from all over the World. DollarBoyz’s goals are to inspire new business creation, academic achievement, economic development, service and paid work experiences using the participants’ various talents. We accomplish this through sharing ideas and resources in a diverse and civic manner through digital media and original music production, photography, dance, and marketing.


Info and Maker Tables will be happening throughout the day.

1. Creative Makeup Workshop – Tamaya Magruder

2. XTREME EDGE Fashion Design- Tony Crush

3. Experimental Sound Recording and Jam Session and Building Mics – Girls Rock Philly

4. Easy and Fun E-Textiles and Circuits – Free Library // Learn how simple circuits work with two easy hands on activities: LED Pins and Light Up Greeting Cards!

5. Maker Jawn Sampler – Free Library // We will be presenting a sampling of maker activities (projects that dip into art making, electronics, and technology) that we run regularly in workshops three times a week at several library locations. Visitors will play with some of the projects that will include game-making (scratch), DIY theremins (the drawdio), electronic instruments using arduino, game controller-making (the MaKey MaKey), paper circuits, and more.

6. Beat Making Academy – Klutch Beats // Learn the fundamentals of digital music production using Native Instruments Maschine music production technology. This will be an interactive group session followed by a one-on-one hands on beat making lesson.

7. PhillyCAM. Teen Talk. BuzzKlub producer Bintu Kabba interviews teens about their opinions on current issues.

8. Podcasting – Nathan Kuruna // Learn how Podcasting works, what it’s good for, how to create a show and upload to an RSS feed and an intro the free software involved

9. Art Factory // Our hands on media making workshop will mainly be involving the expression of urban through sketching/drawing/graffiti. We will explain and show the processes that we use to create our art.

10. WebMaker Tools with Julia Vallera // Explore Webmaker tools for digital authorship, remix and contribution to the web. Learn how to use tools like Thimble, Popcorn, and X-Ray Goggles to create open and sharable media such as videos, websites and teaching kits. Get hands-on experience combining effective writing pedagogies with deeply engaging free and open digital production on the Web. Explore how you can become part of the supremely supportive Mozilla #Webmaker community.

11. Hear Me . Participate in an audio project, contributing your ideas and experiences to inform and advocate for state-wide policies, including school discipline policies. Learn how to use media for advocacy and civic engagement.


Community College of Philadelphia

Moore College of Art

West Chester University – Youth Empowerment and Urban Studies


UARTS/Corzo Center for the Creative Economy


Arts Entrepreneurship Panel:

Paul ‘S.Frosty’ Jackson was born and raised in Philadelphia, where he currently resides. Possessing a great respect and intrigue for the region and it’s unique subcultures, he turned towards engagement of and service in the local worlds of the arts, entertainment, event affairs, and community affairs. Currently, he operates as a captivating stage host, a diligent project planner, freelance writer, model, and innovative social networking entity. S.Frosty is, overall, a passionate and dedicated community activist, especially via strategic sub-cultural networking; working to unite the creative with resources, the talented with exposure, the skilled with tools needed, and the powerful with those who need a boost.

Aaron “Gobbana” Pleasant. As a child, no one would have expected Aaron “Gobbana” Pleasant to be a superstar. Growing up in AbbotsFord Projects, a young Gobbana was counted out to many as just a statistic. Witnessing neighborhood horrors such as rape, being around neighbors with Automatic Rifles (AK 47s) and raised literally on the same block as now four convicted murders, Gobbana’s Mother, Beverly Pleasant, did what she could to keep him focused on his future. Eventually Gobbana went to Community College of Philadelphia where Gobbana was awarded an internship at Radio One which he was able to study and learn under the direction of Kendra G, an On-Air Jockey for Radio-One. He has written and published multiple articles for Urban Magazine and Philly Bread Magazine, with a special feature section called the “Gobbana Guide”.Growing in Popularity and because of demand, Gobbana launched his music career and has had several of his tracks played on 100.3 The Beat (Now Hot 107.9 FM Philadelphia) with in his first couple months as an artist. In addition, Gobbana teaches an Entrepreneur/Web class at the Philadelphia Mennonite High School where he partnered with Carla Robinson of Krazy Productions. Gobbana and Carla began Creating and Writing Stage Plays and Television Scripts as the new partnership/LLC of GoCar Productions was born. With the help of writer Jays Matthew and Manager/Agent Rodney Robb it was just a few months before their first script was being pitched directly to Hollywood. Still being shopped, the script has even landed on the desk of Amy Israel (Executive Producer of Showtime, and ranked number 66 most powerful woman of Hollywood). Gobbana continued to stay busy createing, writing, directing and starring in the Hit College Stage Play “Karma 101” which has been performed at the esteemed “Prince Music Theater” & “Suzanne Roberts Theater” (“Karma 101 Trailer”). The Show gives students and parents a realistic look of College as it is entertaining and educational. As acting became a new talent, he quickly found an agent in

“The Actors Center” and is constantly called for auditions.

Very in touch with his fanbase, Gobbana refers to his fans as “Believers”. With unlimited creativity, a clothing line was bound to come with such a following, presenting a uniform for his following. Titled “GoBelieve Clothing Co”, the Brand currently has opportunity to be placed in malls in the caribbean as well as the “Ginza Boutique” (owned by Trinidad James) in Atlanta. With all the talent Gobbana possesses, you best “believe” there is more to come.

Stay Cool: Chris Pipkin: actor, Rashad Campbell: Cornell university graduate/businessman, Keith Watson: personal trainer

A Guide to 21st Century Storytelling:

Pascal Marcelin is a primarily self taught multimedia artist with experience in graphic design, animation, video editing, web and app development. He is currently the Instructional Technology Coordinator at New Media Technology Charter School and teaches an advanced media course to 12th grade students. Pascal is an advocate of Media Literacy in the classroom, a gadget lover and a track & field fanatic.

Tell It Like It Is:

Minista Jazz is the human dreamcatcher, a dynamic energy conductor, a alchemical super hero spirit sparker, and one “hawt” miracle-making momma. Winner of Oxygen Networks record breaking reality tv series Hair Battle Spectacular and hairstylist and performer on Madonna’s award winning MDNA 2012 world tour, Minista Jazz has created much magic in her life by living the spiritual principals that she teaches. Her desire is to bring the powerful awareness of these hidden treasures and accompany you on your quest to your personal greatness and success.

Lunch time Performers:

Khmeist: A graduate of The Academy at Palumbo High School and recipient of Jr. Music Executive’s 2010 Diamond in the Rough Award; Khemist has shared the stage with artist such as Rick Ross, Wale, Freeway, Meek Mill, Chrisette Michele, Talib Kweli, and many more. His debut album Puzzle Pieces was recorded and released in August 2011 with super-producer Dilemma of Hello World Music at the world renowned Sigma Sound Studio. Less than a year later, while completing his sophomore year at Hampton University, Khemist released D2WR. Death to Wack Rappers (D2WR) is a flawless compilation of raw emotion and authentic rhymes, void of gimmicks and fabrications. The D2WR mixtape is hosted by Black Thought of the legendary Roots with guest vocals by Jay Electronica, Black Ice, Selina Carrera, Hezekiah, and a host of others.

With soul music patterning the beat of his heart, hip-hop guiding his hand and Philadelphia on his mind; Khemist is a writer, an artist, and a voice that will be heard. Check out for his music.

Black Ice. Poet Black Ice began spreading his words of revolution back in 1993 when he was known as Lamar Manson. A captivating performer with a pro-family, anti-establishment message, Black Ice worked Philadelphia’s coffeehouse and poetry slam circuit hard, earning a loyal local following along the way. It wouldn’t be long before he was taking his performances on the road. At a gig in New York City, hip-hop mogul Russell Simmons caught his act and the poet’s quest for nationwide recognition kicked into overdrive. Black Ice went on to appear on six consecutive seasons of the Simmons-produced Def Poetry Jam on the HBO network, which led to a starring role in the Tony Award-winning Def Poetry on Broadway; the New York Post rated his performance as “diamond brilliant”.

It was 2004 when he made his breakthrough into hip-hop, appearing on projects by Method Man (“Tical 0: The Prequel”), Pete Rock (“Soul Survivor II”) and Fabolous (“Real Talk”). In 2006, he teamed with producer and drummer Eric “Booty” Greene to release his debut album, The Death of Willie Lynch, on the Koch label (now E1 Entertainment). That same summer, he opened for R&B superstar Mary J. Blige on her World Tour. Black Ice has lent his genius to the Live 8 concert in Philadelphia, and has made feature TV appearances on HBO, BET (Live 8 Concert Special, Rap City the Basement and 106th & Park) and NBC (Showtime at the Apollo). His video for the single “Lone Soldier” remains in rotation on VH1 Soul and other channels. He has voiced national advertising spots for Mercedes-Benz, Honda, Heineken, Phat Farm, Courvoisier and Vitamin Water. Black Ice has also done the voiceover for the audio versions of the Russell Simmons books “Do You: 12 Laws to Access the Power in You to Achieve Happiness and Success” and the 2011 release “Super Rich: A Guide to Having It All”.

Black Ice continues to tour venues across the country for performances and speaking engagements; he is currently working on his sophomore album project.

Attia Taylor. Attia is a writer and musician currently living and working in Brooklyn New York. She is a former camper and current volunteer at Girls Rock Philly with a passion for helping women find their true voice. She is the co-founder of Lady Bang Bang, a website created to feature and celebrate the musical endeavors of all women:

How to Make Money in the Music Business:

Laiya St. Clair. Laiya grew up in a family of musicians and music lovers, inspiring her appreciation far beyond most. After Laiya received her bachelor’s degree in Mass Media Arts from Clark Atlanta University, she headed north and made Philadelphia her home in 1999. Her Philly radio career started when she worked in promotions, and then moved up to night show producer working alongside Poochman. Three years later, she obtained her own specialty show, “Sunday Morning Soul,” on 103.9 The Beat. From that show, Laiya caught the ears of her bosses and landed the “overnight” shift.

Her knack for cleverly delivering entertainment news and providing laughs to tons of late shift workers led her to audition for the producer’s job of the brand new morning show, “Monie and Pooch in the Mornings.” Well, she didn’t get the producer job, but she did get an “and” added to her name—the morning show became, “Monie, Pooch and Laiya.” After a couple years of doing mornings, Laiya was off on her own to host “Laiyasworld in your Midday” from 10 a.m. – 2 p.m., Monday through Saturday. Her TV appearances include, CN8, Fox, The CW and “The Doctor Oz Show,” and you can now catch her in DC on 95.5 WPGC. Laiya also hosts the popular Inside the Studio series at Warmdaddy’s, where she sits down with artists in front of an audience for a unique behind the music experience for the fan. She is on a constant journey to entertain, inform and make you laugh.


Jade Alston
Hailing from Philly, Jade is a young woman on a mission to make great music and to inspire others along the way. Jade got her start in show business at the age of 15 as a video jock (known by the moniker Jasmine Jai), for Philadelphia’s longest running video show, Urban X-Pressions. At 18, Jade was selected a background singer/hype girl for recording artist, Kelis. Once that gig was over, Jade went on to tour the country as a solo opening act for artists like 50 Cent, Ameriie, Fat Joe & others.

Ricky Codio is a freelance photographer specializing in various styles including fashion photography, advertising and commercial work. He is open to new projects and ideas that will demonstrate the clientele and his creativity. Storytelling is also an aspect of his photography that is used to create something new in the world of visual arts.

Anthony Tyrone Howard is an ADDY award winning interactive developer who’s been designing and directing online experiences for 15 years. As Art Director of Cornell Universitie’s Department of Distance Learning (eCornell) he spearheaded projects that have set precedents for online education. Later in his career, Anthony moved on to work for clients such as the FDA, Proctor & Gamble, Comcast, Puma and Temple University. Anthony established The Fountain Insight Studio seeking to forge a new path for advertising and design in the constantly changing digital ecosystem.

Amari Rebel is a singer, songwriter, and guitarist. Amari with a message. Music for the people.

Hack that Curriculum!

Christina Cantrill is a Senior Program Associate for National Programs at the National Writing Project (NWP) and the co-founder of the NWP Digital Is website ( Supported by the MacArthur Foundation’s Digital Media and Learning Initiative, Digital Is explores digital literacy and connected learning. Christina brings a long history of leadership in the area of digital media and learning and was a key member of the team that fostered NWP’s innovations in this area as early as the 1990s. As a maker, puppeteer, and former chair of the board of directors at Spiral Q Puppet Theater, she also brings a background in community-based arts and social justice work as well as nonprofit governance and organizing.

Meenoo Rami is a national board certified teacher who teaches her students English at the Science Leadership Academy in Philadelphia, PA. Mixing moments of joy, laughter, risk and encouragement Meenoo pushes her students to think critically about their connection to the word and the world. Meenoo did her undergraduate work at Bradley University in IL in areas of Philosophy and English and completed her Master’s degree in Secondary Education at Temple University. Meenoo also contributes to the work of school-wide events and professional learning communities at SLA. Meenoo works as a teacher-consultant for the Philadelphia Writing Project. She has shared her classroom practice at various conferences such as: NCTE, ISTE, ASCD, EduCon, Urban Sites Conference for National Writing Project, and #140edu. Meenoo also runs a weekly twitter chat for English teachers called #engchat which bring together teachers from around the country to discuss ideas related to teaching of English. She recently finished writing her first book for Heinemann publishing.

Do Remember Me: Reclaiming an Image

SANNII CRESPINA – FLORES is a poet and artist residing in Philadelphia. She is the Director and Founder of Plum and The Un-Inhibited Muse Festival. She has sponsored the publication of the Love Me Bell, a collection of poems by Philadelphia youth. She has also received the Philadelphia Activity Fund and Leeway Foundation grants and private donations for her work with youth. Her works of art have been exhibited in local and international galleries and a portion of the proceeds from art sales is used to fund her private scholarship for young emerging artist. She continues to provide workshops for youth throughout Philadelphia both publishing and exhibiting the artworks of her students. Sannii is also working with the Kenya Development Network and Consortium to develop a network of artist both in the United States and Kenya to support Kenyan elementary students. Currently she is conspiring to inspire with the implementation of workshops based upon her short film ‘Do Remember Me’ connecting youth in the Philadelphia and New York with youth abroad using art to create social media that encourages them to advocate actively for themselves.

Youth Media Regional Exchange

Featuring youth producers and staff from:

Educational Video Center: The Educational Video Center is a non-profit youth media organization dedicated to teaching documentary video as a means to develop the artistic, critical literacy, and career skills of young people, while nurturing their idealism and commitment to social change. Founded in 1984, EVC has evolved from a single video workshop for teenagers from Manhattan’s Lower East Side to become an internationally acclaimed leader in youth media education. EVC’s teaching methodology brings together the powerful traditions of student-centered progressive education and independent community documentary.

Wide Angle Youth Media: Wide Angle was founded in 2000 with the goal of providing Baltimore youth and communities with the media education and resources to represent themselves. Programs for High School and Middle School students include: Attendance and Design Team , Mentoring Video Project , Traveling Photography Exhibit, Baltimore Speaks Out, and special projects with diverse community partners!

Hear-Me: An initiative of the CREATE Lab at Carnegie Mellon University, Hear Me is a collaborative network of community organizations, institutions, businesses and foundations working together to provide a better future for our kids. Hear Me is a conduit for our kids voices that promotes the purposeful and responsible use of

media by and for kids that can stimulate change in their lives, their communities, and the world.

Closing Performance by: Dollarboyz and Tyree Dumas

Tyree “TOPDOLLAR” Dumas is the 24-year old visionary and CEO/Founder who created DOLLARBOYZ.

Tyree’s influence and ability to work with youth have gotten him acknowledged and awarded by the Knight Foundation via the Black Male Engagement Award, the Mayor’s Office of Civic Engagement and Volunteer Service, featured in an article in the Philadelphia Weekly, Daily News, Tribune, Philadelphia Inquirer, Metropolis, English House Gazette and interviewed on entertainment networks such as BET, ClearChannel’s Power 99fm and Radio One’s 100.3fm, 107.9fm, and 900am WURD.

Mayor Michael Nutter appointed Tyree Dumas to sit on his Commission on African American Males, School Districts; Blue Ribbon Commission on Safe Schools, currently an alumni fellow of New Leaders Council Philadelphia, and Coordinator of the Hip Hop Caucus’s Respect My Vote Campaign of Philadelphia. Tyree has previously worked at the Philadelphia Center for Arts and Technology as Youth Council Liaison, Cookman United Methodist Church as the Director of the Teen Center, at Columbia North YMCA overseeing and creating programs for youth as the Y-Teens Program Coordinator, and at Nu Juice Foundation’s Keepin It Real Tour as Coordinator of their school tours program. Tyree is currently focused on his own business endeavors that follow along the same lines of working closely with youth, through his non-profit Youth Now On Top.


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